Analytics

Matomo

Open-source web analytics platform providing a Google Analytics alternative with full data ownership.

Overview

Matomo is a long-standing, feature-rich open-source analytics tool that offers similar capabilities to Google Analytics but with complete data privacy and ownership. It supports self-hosting and has a large community, making it a reliable choice for traditional web analytics needs.

Best for

GDPR compliance
Traditional web traffic analysis

Trade-offs

vs Plausible

Matomo is feature-rich but heavier; Plausible is lighter and simpler for basic needs.

What XeroHack pre-wires

When you pick Matomo in the interview, the engine emits these files into your scaffold:

PHP
WordPress Plugin
Docker

Coupon

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